In this sense, however, Mr Steiner agrees with Liddell, who also saw the strategy as a means of achieving the desired objectives. In addition, it takes the strategy to think of answers that try to answer the question of what the organization should do. In this context, in this case, the strategy is designated to mean what the organization introduces to achieve its core objectives and objectives. In addition, Steiner also relies on the strategy implemented by the organization`s management, which is essential for its business activities. However, this definition does not contain some key planning elements. For example, objectives, missions and core values are not recognized, making the strategy complete in our time. In addition, Mintzberg pursues the strategy of being the position that reflects the choices to offer certain products or services in a given market. However, there are also some shortcomings in this importance, as it does not provide any means of providing these products or services in order to have a competitive advantage in the market. Nevertheless, Lynch (2006) said, it is really a Herculean task to develop a generally acceptable definition of strategy. However, several scientists have tried to develop a different definition of the strategy, which varies from person to person. Mintzberg and Quinn (2003), for example, represent the choice of another set of activities that are tracked by a unique and valuable position in the environment. Nevertheless, Andrew`s definition of Mintzberg`s strategy anticipates the importance of the strategy that includes the plan, model and perspective. In addition, there is a consensus within both authorities that the strategy still defines the platform of competition within the company.
After Jenkins and Ambrosini (2002), Liddell, who is an authority in the management of military activities of Greek domination to provide the definition of the word strategy. It gives the meaning of the strategy to be the practical adaptation of the means available to a general to achieve the desired objectives. Nevertheless, it is also important to keep in mind that strategy is always a means of achieving objectives and that, therefore, the key elements of the strategy remain universal in all this importance. In short, it is important to recognize that the document has examined the concept of strategy in a diverse way by examining the importance of the strategy, as provided by various authorities in the field of management and related areas. However, there is not a single meaning of the strategy that has been defined as universally accepted, as this notion is ambiguous and broad as administrative authorities are divided into a generally accepted importance of the strategy. Therefore, it is easy to confirm, from different definitions given by Steiner, that the strategy certainly means different people and different authorities, but also differences within a public authority or a person. For example, Steiner, as an individual, could not find overall importance to the strategy, but gave different views on the importance of the strategy. These fundamental concepts are the mission and vision entities and the desired business strategy. However, all of these fundamental elements have other concepts and elements that need to be thoroughly evaluated when developing a concrete strategy for the Organization, regardless of the importance of the strategy adopted by the Organization. Steiner was a professor of management and was considered an authority in the field of strategic management. He agrees that there is no agreed importance of the strategy in the economic field.
Nevertheless, Steiner recognizes the different meanings of strategy in the business world.